In the world of sales and marketing, your CRM is only as powerful as the data inside it. For teams relying on HubSpot, "data decay" is a constant battle, especially when it comes to phone numbers.

If your sales reps are wasting hours dialing disconnected lines or struggling with inconsistent formatting, you don’t just have a productivity problem; you have a data structure problem.

To solve this, Clean Dial introduces five essential custom properties to your HubSpot contact records.

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Here’s how they transform your outreach from guesswork into a high-precision machine.

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1. HLR Status: The "Green Light" for Your Sales Team

The biggest drain on sales morale is the "dead air" of a non-existent number. Most CRMs treat every entered number the same, but they aren't.

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By providing real-time network visibility, Clean Dial identifies if a number is Live, Dead, or Absent. This HLR Status acts as a green light, ensuring your team only spends time on active, reachable leads. No more manual testing or guessing - just high-velocity dialing based on actual network connectivity.

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2. Last HLR Query: Fighting Data Decay

Phone numbers change, businesses move, and data expires. A number that was valid six months ago might be a dead end today.

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The Last HLR Query timestamp allows you to track exactly when a number was last verified against a mobile network. This is critical for HubSpot data hygiene; it lets you create "re-verification" workflows (see action docs) to refresh old data before a major outreach campaign, keeping your bounce rates low and your connect rates high.

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3. Formatted Phone Numbers: Powering Your Integrations

Inconsistent formatting (e.g., (555) 123-4567 vs. +15551234567) is the leading cause of failed CRM integrations. Whether you’re using click-to-dial tools, SMS platforms, or API connections, they all require specific formats to function.

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Clean Dial automatically saves formatted numbers directly to your contact records with options of five distinct styles: Standard (E.164), International, National, Digits Only, and URI (RFC3699). This ensures that your SMS tools and dialers work perfectly every single time, regardless of how the data was originally entered.

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4. Phone Change Tracking: Real-Time Data Integrity

Data entry is a team sport. When a sales rep updates a phone number during a call, you need to know about it immediately to ensure that the new data is as clean as the old.

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Our Automatic Phone Change Tracking property timestamps the exact moment a number is modified in HubSpot. This helps RevOps teams maintain 100% data integrity by automatically triggering re-validation workflows the second a change is detected, keeping your database fresh without any manual effort.

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5. Phone Syntax Valid: Catching Errors at the Source

Messy imports and data entry mistakes happen. The key is catching them before they cause problems in your sequences or automated workflows.

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The Phone Syntax Valid property indicates whether a number is mathematically possible according to global numbering rules. You can use this to create "Data Quality" dashboards, filter out fake numbers from your marketing lists, or act as a gatekeeper that only allows valid strings to proceed to a live network check.

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Clean Data, Faster Sales

Managing HubSpot custom properties isn't only about organization; it’s about helping your team work smarter. By automating your HLR lookups and formatting, you remove the friction that slows down your sales cycle.

Install Clean Dial here.

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