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Earlier this year, we were creating blog content for our HubSpot apps without a clear strategy. We published posts hoping they would help users find our tools, but we weren't seeing meaningful results.
A few months ago, we checked Google Search Console and discovered we were getting approximately 18 clicks per month. While the traffic was minimal, it proved that our content had potential. We decided to shift from random content creation to a strategic, SEO-focused approach.
Instead of writing about topics we assumed would be interesting, we started researching what HubSpot users were actually searching for. We analyzed search queries, identified common pain points, and created comprehensive guides that directly addressed these needs.
Our new content strategy focused on:
Over the past three months, we've seen significant improvements across all key metrics:
These numbers represent more than just traffic growth. They indicate that our content is becoming more visible in search results and more relevant to what HubSpot users need.
Writing content based on actual search queries produces better results than guessing at topics. Tools like Google Search Console, keyword research platforms, and analyzing common questions in the HubSpot Community can reveal what users are actively searching for.
Content that solves specific problems outperforms promotional material. Our best-performing posts include detailed screenshots, code examples when relevant, and step-by-step instructions that users can follow immediately.
Including links to official HubSpot documentation and knowledge base articles adds credibility to content and provides users with additional resources. This approach positions your content as a helpful guide rather than just promotional material.
It took several months to see meaningful movement in search rankings. The initial content we published months ago is now starting to gain traction as Google recognizes its value and relevance.
Understanding why users search for specific terms helps create content that actually answers their questions. For example, someone searching "HubSpot workflow throttle" likely wants to know how to rate-limit their workflows, not just what throttling means.
We're continuing to build on this momentum by:
The goal isn't just to drive traffic, but to help HubSpot users find solutions to their problems while discovering how our apps can help them work more efficiently.
Growing organic traffic for niche B2B marketplace apps is possible with the right approach. By focusing on what users actually need, creating genuinely helpful content, and being patient with SEO timelines, we've seen consistent growth over the past quarter.
If you're building apps for the HubSpot marketplace, strategic content marketing can help users discover your tools when they're actively looking for solutions. The key is understanding what problems they're trying to solve and creating content that genuinely helps them.
About Us
Daeda Technologies builds workflow automation and productivity tools for HubSpot users. Our suite of apps includes workflow actions, association management, phone number validation, and other utilities designed to streamline operations in HubSpot.
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