Have you noticed the quiet signals that HubSpot might be preparing to sunset BreezeAI? A recent product update has revealed something that could change everything about AI in your HubSpot workflows.

The Writing on the Wall for BreezeAI

If you've experimented with the BreezeAI workflow action, you're likely familiar with its somewhat lukewarm reception in the HubSpot community. This wasn't entirely surprising - AI technology evolves at breakneck speed, making it incredibly difficult for any single platform to maintain cutting-edge capabilities with an in-house solution.

The Game-Changing Product Update

What makes this situation particularly interesting is HubSpot's latest beta update: "OpenAI Integration for Custom AI-Powered Workflow Actions." This direct integration of OpenAI into HubSpot workflows represents a significant strategic shift.

The most telling aspect? This update will allow users to access both ChatGPT and OpenAI assistants directly within their workflows - functionality that essentially duplicates and surpasses what BreezeAI currently offers.

Why This Makes Perfect Strategic Sense

The writing appears to be on the wall: HubSpot is likely planning to step back from BreezeAI in favor of leveraging established AI powerhouses. And honestly? This is a smart move.

AI models are rapidly becoming commoditized, with only a few major players possessing the resources and expertise to stay competitive. By integrating with OpenAI, HubSpot can:

• Provide users with consistently state-of-the-art AI capabilities
• Focus on its core strength as the central nervous system for your business
• Avoid the resource drain of maintaining proprietary AI models
• Deliver more value to customers through best-in-class partnerships

What This Means for HubSpot Users

For marketers and sales professionals using HubSpot, this pivot likely means access to more powerful AI tools without having to leave the platform. The OpenAI integration should provide more reliable, cutting-edge capabilities compared to BreezeAI's more limited functionality.

The Future of AI in HubSpot

HubSpot appears to be making the strategic decision to stick to what it does best - creating an integrated platform for marketing, sales, and service - while partnering with AI specialists for advanced capabilities.

This approach will likely result in a more robust AI offering for users in the long run, even if it means saying goodbye to BreezeAI as we know it.

What do you think about this potential shift? Have you had experiences with BreezeAI that make you welcome this change, or will you miss HubSpot's homegrown AI solution?