HubSpot has a shiny new Beta feature - Rate Limit Functionality.

If you work with custom code actions, you’ve probably already seen it in your workflows tab. Looks great, right? But for us, it’s more than just a new button.

HubSpot just stepped right into our turf. And we’re excited.

Welcome to the Great Rate-Limiting Race

HubSpot’s Beta is straightforward - you set how many times an action can run in a given time frame, and it does its thing.

But our Throttle V2? That’s been solving rate-limiting problems for people already.

And now, HubSpot is educating the entire ecosystem about why rate limiting matters. Which, frankly, is a gift.

The Scary Part (and Why We’re Not Scared)

Yes, it’s a little unnerving. Our most popular Daeda Essentials action now has a direct HubSpot alternative.

But every crisis is an opportunity.

The plan? Double down.

• Double down on rate-limiting
• For the people who need rate limiting outside of custom code
• Or without an Enterprise plan
• Or for the multitude of complex use cases outside of the straightforward

If HubSpot is going to introduce people to the basics, we’ll happily handle the hard stuff.