If you've been asking HubSpot's Breeze AI to "search the web" for information, I need to share an important reality check: it can't actually do this, even though it might appear to be searching.

The Experiment That Exposes the Truth

I recently conducted a simple experiment to test Breeze AI's capabilities. I asked it to "Search for the latest OpenAI products and tell me about them."

What Breeze AI Returned

The response looked comprehensive and confident, but was suspiciously outdated:

It mentioned:

1. ChatGPT Plus/GPT-4
2. DALL-E 3
3. GPT-4 API
4. Whisper API
5. OpenAI Codex
6. ChatGPT for Business

Notice what's missing? There's no mention of SORA (OpenAI's text-to-video model), o1-mini, or any of the recent developments making headlines. Why? Because Breeze AI isn't actually searching anything - it's limited to the information it was trained on.

Why This Matters for HubSpot Users

This limitation creates a particularly deceptive situation:

• For popular companies or common queries, Breeze might provide convincing answers because this information was likely in its training data
• For less well-known topics or recent developments, it will confidently provide outdated or incorrect information

The Technical Reality

Here's what's happening: true web search functionality requires specialized architecture that integrates search engines with AI systems. Companies that offer this capability (like Perplexity or Bing Chat) explicitly advertise it as a feature.

HubSpot's Breeze AI has no documented search capabilities. When you ask it to "search," it's simply generating a response based on its existing knowledge, not retrieving fresh information from the internet.

How to Use Breeze AI Effectively

To get the most from Breeze AI:

• Use it for tasks it can perform well: text generation, summarization, and simple analysis
• Avoid asking it to search for current information
• Be especially skeptical of information about recent events or less mainstream topics
• Verify any important information through actual web searches

The Bottom Line

Know the true capabilities of your AI tools. When you ask Breeze AI to do something it can't actually do, don't be surprised when it confidently provides outdated or fabricated information.

Have you experienced this limitation with Breeze AI? What other capabilities have you found it does (or doesn't) have?